General and Specifics For My Target Audience

Below is the general and specific details of who my target audience is:

General - In this section there is a list of things I need to think about for my target audience and who my target audience is:

-         Age - 15-30 year olds

-         Gender - Male and Female
-    Occupation - Working Class

-         Colour

-         Ownership

-         Publisher

-         Tone

-         Storyline

-         Price

-         Layout

-         Local Advertisements

-         Local Events

Specifics - In this section I will talk about what type of things my target audience might like and below I will also apply how Blumler and Katz relate to my target audience: 

-         Diversion – It could be a diversion for my target audience as they will be able to escape from their worries to somebody else’s.

-         Personal Identity – My target audience (the local people) will be looking at jobs/careers.

-         Personal Relationship – The newspaper/website could include an ‘agony aunt’. The audience could form a relationship with the writer’s, photographer, editors etc.

-         Surveillance – My product may include surveillance in that it will allow them to keep an eye on what’s happening in their local area; sport, news, events etc.

-         My target audience will be interested in the local community, will have a low income and are working class who would probably watch ITV News.

-         For my products I will try to have a newspaper which is not too political, however there will be a political tone of the local area.

-         My target audience will be interested in the local people and local celebrities.

-         My target audience will be the type of people who will plan to go on staycation holidays rather than going abroad.